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Animal Behavior Enterprises Collection

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Animal Behavior Enterprises Collection

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Title	Animal Behavior Enterprises Collection
Date	1950
Creator	Bailey, Robert E.
Date Range	1931-2005
Description	Animal Behavior Enterprises (ABE), founded by Marian and Keller Breland in the 1940s, was a commercial venture based on the conditioning of animal behavior through positive reinforcement. Later, they formed IQ Zoo, which showcased these techniques in animal behavior for audiences visiting their Hot Springs, Arkansas facility. The Animal Behavior Enterprises Collection contains promotional materials for the IQ Zoo, business documents and correspondence from ABE, and some of the props and apparatus used in training and during animal performances.
Subject Headings	IQ Zoo
link to Finding Aid Repository	http://rave.ohiolink.edu/archives/ead/OhAkAHA0376
UA College	Office of Academic Affairs
UA Department	Center for the History of Psychology
Website	http://www.uakron.edu/chp
Contact Information	Send reference requests to ahap@uakron.edu